Microchip Biotechnologies Inc. made the final decision to change their name to IntegenX Inc. nine days prior to the H&Q conference. So that the company could present a clear and consistent corporate image to interested investors and other web site visitors, their site needed to be updated to reflect the company’s new name and logo, and new content consistent with the company’s evolution from platform development to commercialization. Using the WordPress publishing platform, I was able to pull selected content from the existing HTML site, revise it, add new content, and get a new site up in time for the conference. In the process I introduced a number of new site features, including image galleries, a fill-in-the blanks “contact us” form, a résumé uploader, an embedded Google map and directions generator, and live, target-market specific news updates via RSS feeds displayed on the home page.
