This was printed on heavy card stock to make it easy to feel and retrieve from the registration bag, which of course had loose flyers from many other exhibitors in it as well. If you haven’t tried a prize drawing at a conference, don’t assume that all you’ll be doing is testing the market for iPods, or whatever your prize is, among attendees with sub-qualifying budget authority. You’ll be surprised by the high level of participation from the heavy hitters you really want to talk to. Click the image for the pdf, which includes the opposite side.
